Peftrust Launches Beta Integration to Help Brands Prepare
It’s official: on May 15, 2025, Agnès PANNIER-RUNACHER, Minister for Ecological Transition, Biodiversity, Forests, the Sea, and Fisheries, announced that the European Commission has validated France’s regulatory framework for voluntary environmental labelling of clothing. This milestone marks a major advancement in sustainability, eco-design, and transparency for the European textile sector.
What Is the Environmental Cost Label?
Known as the coût environnemental (environmental cost), the new labelling system evaluates the entire life cycle of a garment, from material production to end-of-life. It measures emission factors such as:
* Carbon footprint
* Water use
* Fossil resource depletion
* Agrochemical usage
* Microfibre emissions
The methodology is based on the Product Environmental Footprint (PEF) developed by the European Commission, with additional metrics tailored to the fashion sector, including durability and non-EU exports.
Following a public consultation in late 2024, the framework is now set for voluntary rollout in the second half of 2025. The goal is to empower consumers with clear environmental information and support manufacturers in driving eco-design improvements.
“With this measure, consumers will be able to know the environmental impact of what they buy, and sustainable producers will stand out,” said Agnès Pannier-Runacher.
Peftrust: Helping You Get Ready Today
To support this transition, Peftrust has launched a beta version of the official eco-score, fully integrated into its platform: ready for real-world testing and implementation.
With Peftrust, brands can:
* Preview official scores using real product data
* Upload product data in bulk: no reformatting headaches
* Generate official environmental scores automatically
* Create eco-labels for e-commerce, packaging, and in-store displays
* Push data directly to the declaration portal: no extra steps
No additional setup needed, if you’re already using Peftrust, you’re ready.
As France takes the lead in environmental labelling and the EU moves closer to harmonised sustainability scoring, Peftrust remains committed to making PEF, LCA, and eco-design accessible, automated, and scalable for every brand.
